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Progression visualised

Vækstfonden (the Danish Investment Fund) is a state investment fund which aims to create new growth companies by providing venture capital and competence.

The visual identity for Vækstfonden is based on the idea of "progression" - primary expressed by the characteristic range of blue and red colour shades that works as configurable design elements through the visual communication of Vækstfonden - in interplay with the significant logotype, the dynamic grid and other elements of the visual identity.

The
project was made for Vækstfonden at Kontrapunkt in collaboration with the rest of the Kontrapunkt team.

Vækstfonden / The Danish Investment Fund, visual identity, logo, website, design programme 2002-03

Field of work: Development of visual identity (design concept, logotype, design element, overall principles for layout, typography, colours, images, etc.), website and design programme (stationery, digital/printed publications, ads, etc.).
The featured projects is a part of Christian Leifelt's production as an individual designer and artist, as employed or as a part of different collaborations and partnerships