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CHRISTIAN LEIFELT |
PROJECTS > FORSKEL |
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APPROACH |
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A changeable visual identity as barometer for the danish energy consumption.
Forskel is a danish energy research programme that funds for R&D in environmentally friendly energy technologies. The idea of the visual identity created for Forskel is to exemplify the importance of the topic by linking the field of research to the surrounding society. The shape of the logo represents a graph of the danish energy consumption over a period and the colour changes reflects the percentage use of infinite resources and fossil fuel, respectively. For the online project portal the dynamic logo will be generated by realtime data and change each time the user enter a new page as well as the colouring of the page content will change due to the actual percentage use of infinite resources. The project is made for Energinet.dk, an independent public undertaking owned by the Danish Ministry of Transport and energy. More info will be added when the project is further developed... |
Forskel 2.0, dynamic visual identity for digital working environment, 2006-07
Field of work: development of visual identity and dynamic concept, logo, logotype, naming, graphic elements, principles for layout, colours and typography, etc. Forskel project portal (will be finally implemented during 2009-2010): www.forskel.dk Client: www.energinet.dk Technical development: www.netcompany.dk |
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The featured projects is a part of Christian Leifelt's production as an individual designer
and artist, as employed or as a part of different collaborations and partnerships |
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