CHRISTIAN LEIFELT
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Recontextualizing reality

CNTXT
is a copenhagen based consulting company specialized in innovation and knowledge sharing. The core business of the company is to generate new knowledge and insight for its clients by systematic research, cultivation and recontextualizing of knowledge in connection to new product development.

The key element of the identity is the font "Research 0.1" developed especially for CNTXT. The visual alphabet expresses the ambition as well as the method of the company and functions as a dynamic, communicative element across the design programme.

The pictorical material used for the font is all found and collected phenomenias, objects, events and figures. The design programme includes stationery, business cards, corporate website, publications, and more.
CNTXT - visual identity for innovation company, 2006

Field of work: Development of visual identity (identity concept, naming, logo, font, typography, colour palette, grid, design programme, website)

The featured projects is a part of Christian Leifelt's production as an individual designer and artist, as employed or as a part of different collaborations and partnerships