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CO3 / World Expo 2010, Shanghai

CO3: Development of communication concept, visual identity and future city vision for the danish contribution to World Expo 2010 in Shanghai (proposal), 2008

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The common theme for the World Expo 2010 was "Better City, Better Life". Our project focused on "user-involvement" and how governmental institutions, citizens and industries can collaborate to a greater extent in order to create future sustainable city societies. We operated with three different perspectives: 1) Local; about how you can participate as an individual, 2) City; about how you can participate as part of a city society and 3) Global; about how you can participate as part of the global society.

In continuation of our concept we recommended the obligatory danish business partners should be chosen between companies that has a history of working with user-involvement.



The proposal was developed for
1508 A/S in collaboration with Cebra, Rambøll Denmark, Kragh & Berglund, Alexandra Institute and Die Asta Experience.



The CO3 project was presented at the 11. International Achitecture Biennale, Venice 2008 as part of the Danish Pavilion.